Email Octopus Vs Zoho Campaign

One of the frequently arising question in a Digital Marker mind is which Email marketing tools is better in terms of delivery, cost, automation and other features...In this article I am going to compare only free plans of Email Octopus and Zoho.. Keep in mind.. only free plan comparison. If you are looking for Digital Marketing Training in Chennai, please go ahead and bookmark this article because e mail marketing is on of the essential weapon of a digital marketer.

E-mail Octopus - Free plan - Review

I will right away declare the my result... It is great.... A big thumps up. In free plan they give practically 61 thousand e-mail free per month for up to 2500 subscribers. They were able to achieve this because, they partnered with amazon email hosting.

Pros

• High delivery rate
• Automation campaign available even in free version
• Statistics for 90 days
• Integration through zapAier
• Embedded Forms
• Excellent List management
• Easy and simple interface.
  

Cons

• Relatively difficult to setup
• Need to create and setup amazon account, which is bit complex ( not much, help documents are available)
• There marketing tags will accompany free mails
• No statistics for automation( Even for paid version.. Major drawback)
  

Zoho Campaigns

I am a big fan of Zoho products. And I am also satisfied with this particular email marketing tool. In free plan, they give up to 12000 mails for 2000 subscribers per month, which is very impressive.

Pros

• Very easy to setup, you just need to create a free zoho account
• Simple to use interface
• Excellent list and subscriber management
• Excellent spam policy
• They approve mails before starting delivery, which good from content point of view
• Good Delivery rate
  

Cons

• No automation in free plan
• Poor statistics results ( at least interface)
• Limited templates
  

If you are looking for Digital Marketing Services in Chennai, make sure your agency tries out these tool and you make proper analysis in terms of costing.

P.S : This article deals only with free plans of Zoho Campaign and Email Octopus.